Terminus AIoT Digitization Empowers UAE F1 International Circuit

Recently, Terminus has reached a strategic cooperation with Ethara, a large stadium and event management company in the UAE, to provide comprehensive digital and intelligent solutions for the Yas Marina Circuit, the UAE F1 International Circuit. These solutions cover multiple areas of smart upgrades, including circuit safety, energy management, spectator interaction experience, and emergency response.


This cooperation marks Ethara's decision to select a digital and intelligent partner globally. Both parties will jointly promote the application of Terminus AIoT model + system in world-class stadiums, enhance the spectator experience, and set an industry benchmark in the smart management of large venues.


Ethara: The Leader in Entertainment and Event Management in the Middle East


Ethara is a leader in the field of entertainment and event management in the Middle East, with over 15 years of experience in hosting large-scale global sports events. The company has successfully hosted over 700 large-scale events, serving more than 16 million spectators worldwide, including the F1 Abu Dhabi Grand Prix, Mubadala World Tennis Championship, FIFA Club World Cup, AFC Asian Cup, NBA Abu Dhabi Games, UFC, and other international events. The cooperation with Terminus marks Ethara's move towards a higher level of smart management.


Yas Marina Circuit: A Technological Benchmark in the F1 Calendar


The Yas Marina Circuit, the UAE F1 International Circuit, is located on Yas Island off the east coast of Abu Dhabi and is the perennial venue for the F1 Abu Dhabi Grand Prix. As one of the most expensive F1 circuits in the world, the Yas Marina Circuit spans 5.6 kilometers, incorporating both technical challenges and natural landscapes.


Spectators can not only experience the fierce competition of high-speed corners but also enjoy unique street views and seascapes along the circuit. With the advent of the digital age, the Yas Marina Circuit will undergo a comprehensive digital and intelligent transformation and upgrade.


Terminus AIoT Promotes Comprehensive Smart Management of Venues


In cooperation with Ethara, Terminus AIoT will provide a full set of digital and intelligent solutions, including the planning and design of intelligent management systems. Combining the applications of IoT, big data, and artificial intelligence, Terminus International's solutions cover multiple functional modules, including venue safety management, energy management, smart parking, spectator flow management, environmental monitoring, event and emergency management, and integrated operation command.


Through intelligent sensing devices and intelligent analysis platforms, this solution can provide real-time control, prediction, and optimization capabilities for venue operators, achieving precise management and supervision of the entire event.


Additionally, spectators can obtain event information queries and personalized suggestions through the venue's digital platform, enjoying a seamless intelligent viewing experience, significantly enhancing the event's viewing appeal and audience engagement.


Terminus AIoT Promotes a Digital Upgrade for the Abu Dhabi National Sports Center


Terminus AIoT plays a vital role not only in the digital transformation of the F1 circuit but also in cooperation with Ethara, by creating a comprehensive AIoT-driven digital solution for the UAE Abu Dhabi National Sports Center. As the global smart process accelerates, Terminus's AIoT solutions are increasingly permeating into more fields such as cultural and sports entertainment.


Through practices in sports venues and cultural industries, Terminus is committed to promoting intelligent transformation globally, helping people worldwide enjoy the convenience and benefits brought by smart technology in their daily cultural and sports activities.


Terminus AIoT will continue to expand in the global cultural and sports industry, promote the intelligent upgrade of more scenarios, and contribute to the construction of global smart cities and smart industries.

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